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The vaping landscape in the UK is constantly evolving, with a wide array of e-liquid flavours catering to diverse tastes and preferences. Choosing the right e-liquid flavour is crucial for an enjoyable vaping experience, whether you’re a seasoned vaper or new to the scene.
In this guide we’ll explore the most popular e-liquid flavours in the UK, take a look at the top flavour categories, and highlight what to look for when selecting an e-liquid flavour to help you find the best match for your vaping needs.
To understand which e-liquid flavours are the most popular, we examined the number of internet searches carried out each month by people in the UK. By analysing this data, we’ve identified the most popular flavours that vapers are looking to buy online.
Classic and robust, tobacco e-liquids offer a familiar taste for those transitioning from traditional cigarettes.
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Crisp and cooling, menthol e-liquids provide a refreshing vape that are popular for their clean taste.
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Sweet and juicy, strawberry e-liquids are a favourite for their vibrant and refreshing flavour, including cooler ice variations.
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Tart and sweet, cherry e-liquids offer a delightful and distinctive vaping experience with a hint of nostalgia.
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Bright and tangy, raspberry e-liquids are loved for their bold and fruity taste, while blue and sour variations are also popular.
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Bursting with the taste of fresh blueberries, this flavour is a staple for fruit lovers.
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Creamy and sweet, banana e-liquids provide a smooth and enjoyable vape. Banana Ice versions are particularly popular.
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A unique blend of mixed berries with a menthol kick, Heisenberg is a favourite for its complex and refreshing taste.
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Fizzy and sweet, cola e-liquids including versions like cherry cola bring back memories of classic soda drinks.
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Zesty and tangy, lemon and lime e-liquids offer a sharp and refreshing vape.
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With a vast array of e-liquid flavours available, it’s helpful to break them down into categories to better understand what each has to offer. From fruits and desserts to menthol and tobacco, various categories cater to different tastes and preferences.
Thinking about what style of flavour you most enjoy can be a useful way to help you find the perfect e-liquid.
Fruity e-liquids are a staple in the vaping market, known for their vibrant and refreshing tastes. They range from single fruit flavours to complex blends that tantalise the taste buds.
Watermelon: A refreshing and juicy classic.
Pineapple: Exotic and tropical.
Berry Mix: A blend of various berries for a rich, fruity experience.
Dessert e-liquids replicate the taste of sweet treats and baked goods. They’re perfect for vapers with a sweet tooth, offering a rich and indulgent experience.
Vanilla Custard: Creamy and smooth.
Cherry Bakewell: A delicious blend of cherry and biscuit.
Caramel Cheesecake: A sweet and decadent delight.
Menthol and mint e-liquids provide a cooling sensation, often used to refresh the palate and deliver a crisp, clean vape.
Peppermint: Cool and refreshing.
Spearmint: Milder and sweeter.
Menthol Blend: A mix of various minty and fruit notes.
Tobacco e-liquids mimic the taste of traditional tobacco cigarettes, offering a familiar experience for former smokers transitioning to vaping.
Classic Virginia: Smooth and authentic.
Caramel Tobacco: A sweet twist on the traditional taste.
RY4: A blend of tobacco, caramel, and vanilla.
From sweet and refreshing to rich and comforting, beverage flavoured e-liquids capture the essence of your favourite drinks, providing a diverse range of great tasting options.
Coffee: Rich and robust.
Cola: Fizzy and sweet.
Lemonade: Refreshing and tangy.
Candy e-liquids offer a nostalgic trip back to memories of your favourite sweets, with a variety of sugary and sour options to choose from.
Gummy Bears: Sweet and chewy.
Sour Candy: Tart and tangy.
Cotton Candy: Light and fluffy.
From exotic fruits to your favourite cocktails, these e-liquids bring unique and unusual tastes from around the world. They’re perfect for adventurous vapers looking for something a bit different.
Dragon Fruit: Sweet and subtle.
Pina Colada: A tropical blend of pineapple and coconut.
Papaya: Refreshingly juicy and sweet.
Creamy e-liquids provide a smooth and rich vaping experience, often combining fruit or dessert notes for added depth.
Strawberry Milkshake: Creamy and fruity.
Banana Cream: Sweet and smooth.
Vanilla Bean: Rich and velvety.
Bakery e-liquids replicate the warm, comforting taste of freshly baked goods like cakes and pies. They’re perfect for a cosy vape.
Cinnamon Roll: Sweet and spicy.
Blueberry Muffin: Fruity and comforting.
Apple Pie: Classic and delicious.
Seasonal e-liquids bring the essence of specific times of the year. They’re perfect for celebrating holidays or changing seasons, but are equally as enjoyable all year round.
Pumpkin Spice: Warm and spiced.
Christmas Pudding: Rich and festive.
Summer Berries: Fresh and vibrant.
When selecting the best e-liquid flavours, several key factors come into play. Considering these criteria help to ensure that the e-liquids you choose provide a satisfying and enjoyable vaping experience.
A good e-liquid should offer a well-balanced and layered taste profile. Complex flavours often provide a more enjoyable experience as they can reveal different notes during the inhale and exhale. The flavour should also closely match the description and expectations. For example, a strawberry e-liquid should taste like real strawberries, not artificial or chemically.
What to look for:
Flavour complexity and balance
Authenticity of flavour
The throat hit refers to the sensation felt at the back of the throat when inhaling. Some vapers prefer a strong throat hit similar to that of traditional cigarettes, while others may prefer a smoother experience. Higher nicotine levels typically provide a stronger throat hit. The type of nicotine, such as freebase vs. nicotine salts, can also influence the throat hit.
What to look for:
Sensation from smooth or strong
Impact of nicotine level
The ratio of Vegetable Glycerin (VG) to Propylene Glycol (PG) affects vapour production. Higher VG levels result in larger clouds, which is ideal for cloud chasers, while higher PG levels produce less vapour but more flavour and throat hit. The e-liquid should be suitable for the type of vaping device used. Sub-ohm devices, for example, typically require lower nicotine levels and high VG e-liquids to produce dense vapour clouds.
What to look for:
VG/PG ratio
Suitability to your device and coils
Popular e-liquid flavours often reflect current market trends and consumer preferences. Keeping an eye on best-sellers and highly rated products can help identify which flavours are currently favoured by the vaping community. Reviews and ratings from other vapers provide insights into the overall satisfaction and potential drawbacks of an e-liquid. High ratings and positive feedback, like the reviews of our 10ml Steam E-Liquid, often indicate a reliable and enjoyable product.
What to look for:
Market trends
Customer reviews and ratings
High-quality e-liquids are produced in clean, regulated environments to ensure consistency and safety. Look for brands that follow good manufacturing practices and provide clear ingredient lists. A good e-liquid should offer the same great taste and performance from one batch to the next. Consistency is key to ensuring a reliable vaping experience.
What to look for:
High manufacturing standards
Consistency between batches
The flavour of e-liquid should remain strong, consistent and enjoyable, without diminishing or becoming muted over time. Some e-liquids can clog coils faster than others, affecting flavour longevity. While certain flavours can reduce the lifespan of coils more than others, high-quality e-liquids are designed to minimise coil gunk and provide a longer-lasting, clean taste.
What to look for:
Endurance of flavour over time
Impact on coil performance
As the vaping industry continues to evolve, new flavour trends are emerging. In 2025, keep an eye out for:
Nicotine salts have revolutionised the vaping experience over the last couple of years, particularly in terms of flavour delivery. They offer a smoother throat hit at higher nicotine concentrations compared to traditional freebase nicotine, making them ideal for those who crave a strong nicotine hit without the harshness.
Nic salts tend to enhance the flavour of e-liquids, providing a more pronounced and satisfying taste. It’s likely they will become even more popular in 2025 as vapers look for alternatives to disposables with a great range of flavours, similar strength options and smooth throat hit.
Combining two or more flavour profiles for a unique experience. These blends often mix fruits, desserts, and beverages to create complex and exciting new tastes.
Similar to the way in which shortfills work, customisable e-liquids allow vapers to mix and match flavours to create their own personalised vape juice.
Incorporating natural herbs and botanicals, such as lavender, rosemary, and basil, for a refreshing and aromatic vape.
Moving beyond sweet profiles, we may start to see more savoury style e-liquids inspired by things like crisp flavours or pizza gaining in popularity.
E-liquids that mimic the taste of popular alcoholic beverages, such as whisky, rum, and cocktails like mojito and margarita.
Finding the right e-liquid flavour can make all the difference in your vaping experience. With so many options out there, it’s all about exploring and discovering what hits the spot for you. Whether you’re into fruity blends, creamy desserts, or something totally out there, there’s something for everyone.
The UK vaping scene is buzzing with variety, and it’s always exciting to see which flavours are trending. So why not take a chance on something new? Dive into our range of e-liquids, experiment with different options, and don’t be afraid to mix it up. Happy vaping, and here’s to finding your next favourite e-liquid!
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